{"product_id":"redken-professional-shades-eq-gloss-demi-permanent-color-60ml","title":"Redken Professional Shades EQ Gloss Demi Permanent Color 60ml","description":"\u003cp\u003eMost of your favourite shades are now available with bonder inside. Head over to our separate listing for further information. \u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e-\u003c\/p\u003e\n\u003cp\u003eShades EQ, equalizing conditioning color with a gentle, no-ammonia acidic formula, is a mix of direct and oxidative dyes that may be used to refresh all Redken permanent haircolor.\u003c\/p\u003e\n\u003cp\u003eShades EQ is the only liquid acidic formula, which means:\u003cbr\u003eIt’s the healthier way to tone – using acidic demi permanent color after lightening is best\u003cbr\u003eThere’s no lift- so no need to worry about banding or harsh regrowth\u003cbr\u003eSEQ offers the best true violet acidic toners: check out shade 09V, the best true violet toner\u003c\/p\u003e\n\u003cp\u003eSTYLIST FAVORITE FOR OVER 30 YEARS FOR THESE TOP REASONS:\u003cbr\u003eAmmonia-free formula, Acidic pH\u003cbr\u003eLiquid consistency is perfect for: toning, refreshing, and glossing\u003cbr\u003eMix of direct and oxidative dyes\u003cbr\u003eBlend 50% gray with a sheer result\u003cbr\u003eGentle processing for ultimate condition and shine\u003c\/p\u003e\n\u003cp\u003eHEAR FROM OUR STYLISTS:\u003cbr\u003e\"I use Shades EQ on all my celebrity clients\" - Tracey Cunningham\u003cbr\u003e\"Want freedom with customized glossing? With SEQ, there is no lifting action and no banding created\" - Jamie Sea, @prettylittleombre\u003cbr\u003e\"Shades EQ breathes life into my color creations\" - Elizabeth Faye\u003c\/p\u003e\n\u003cp\u003eLEARN MORE ABOUT WHAT'S NEW WITH SHADES EQ\u0026gt;\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAWARDS:\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e2014LaunchPadReaderChoice Launchpad 2014 Reader's Choice Award\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eBest Demi-Permanent Haircolor.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eHOW TO USE:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMix in a 1:1 ratio with\u003cspan\u003e \u003c\/span\u003eShades EQ Processing Solution\u003c\/li\u003e\n\u003cli\u003eIf desired, mix\u003cspan\u003e \u003c\/span\u003eShades EQ Gloss Crystal Clear with your chosen Redken gloss colour to lessen or lighten the tone of your formula \u003c\/li\u003e\n\u003cli\u003eProcess the combined Redken gloss hair colour and processing solution for 20 minutes\u003c\/li\u003e\n\u003cli\u003eMaintain your lustrous gloss hair colour and shine with specialised colour protecting products from the\u003cspan\u003e \u003c\/span\u003eColor Extend range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eACTIVE INGREDIENTS IN REDKEN HAIR COLOUR GLOSS:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCationic Complex\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003ePositively charged ingredients easily bind to the hair to condition, detangle, smooth and increase manageability\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eKeracare\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eWith xylose to provide heat protection and help prevent breakage\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCoconut Oil\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eProtects hair's vibrancy.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eIdeal for\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePROFESSIONAL USE ONLY.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan\u003e\u003cstrong\u003eTHIS IS A PROFESSIONAL PRODUCT AND WE RECOMMEND IT IS ONLY USED BY HAIRCARE PROFESSIONALS.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Pastel Pink","offer_id":48495100723444,"sku":"UAU20230","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Violet Kicker","offer_id":48495100756212,"sku":"UAU19179","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Red Kicker","offer_id":48495100788980,"sku":"UAU19173","price":22.95,"currency_code":"AUD","in_stock":true},{"title":"Yellow 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